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President's Viewpoint

Launching the Future: 2000 and Beyond

by Victor S. Deyglio

This editorial is based on the remarks made by Victor Deyglio on April 28, 2000, at the official launch of the Institute’s new Web site and virtual community system, prior to the Annual General Meeting.

The P.Log. professional designation is our core identity. Everything we initiate and do revolves around the designation and the professional status it symbolizes – whether we focus on youth and their careers or on the relationship between logistics and entrepreneurship, or on technology. Our primary directive is to support, sustain and develop further the P.Log.

Since incorporation in 1990, our focus has been on the professional development process. As logistics emerged from the backroom to the boardroom, we emphasized leadership, professionalism, ethics, collaborative decision making, as well as strategic visioning within the context of inter-organizational supply chain relationships.

These principles and values remain core to our identity to this day. But that was then, this is now.
In April 1995, we recognized the first 52 practitioners to earn the P.Log. designation. Since then we have grown exponentially both quantitatively and qualitatively - 734 people are now active P.Log. professionals. These are only the active members who renewed over the years. There are more who earned the designation.

Our greatest fear is complacency that comes with success. Therefore, as we continue to inch up that sigmoid curve, we are taking a bold step – we are re-inventing ourselves.

It is not enough simply to create new professionals; we must now turn our attention and energy to the community of certified professionals emerging around us.

Technology provides such an opportunity as we officially launch The Logistics Gateway, an event that represents many things:

www.loginstitute.ca — The Logistics Gateway: your gateway to the world of logistics. We invite you on a journey, and I will be your guide. The Logistics Gateway is our road map; this brochure is our atlas. (A graphic to exhibit part of this brochure is shown above.)

On the right-hand side of our Logistics Gateway brochures it shows we continue our primary focus on professional certification: building competent and skilled certified professionals remains our value proposition; it is the cornerstone of The Logistics Gateway.

On the left-hand side of our brochure it shows we level the playing field with an equal opportunity focused on the professional community: building business and professional relationships among P.Log.s and the larger practitioner community is our core business.

We must now build that profession, along with building the professional. The Logistics Gateway is the opportunity to take up and meet that challenge.

In 1995, the first 52 practitioners earned their designation; they represent our first beginnings. Several of those “First 52” join us today, and we ask them to come forward to cut the ribbon as we launch our second beginning: Fred Avery, Pat Cullen, Dennis Hunkin, George Kuhn, Sam Manfredi, Paul Palmer and Virginia Viragh.

Let’s begin our journey. The Logistics Gateway is made up of four networks: Logistics Learning Network, Logistics Community Network, Logistics Career Network, Logistics R&D Network. Each network consists of a number of centres. And behind the entire virtual system are data-base, administration and e-commerce functionalities that perform as the Institute’s operating engine.
Logistics Learning Network is the corner stone of The Logistics Gateway. It is a “virtual school” and provides access to the new Certification Program and relating training resources. It consists of four centres.

Logistics Learning Centre: virtual classrooms where candidates register in all modules, take Web-based modules and meet colleagues and facilitators in technology mediated collaborative work environments.

Logistics Development Centre: virtual faculty offices where module developers and facilitators create and revise module content, research and develop new resources and prepare delivery materials.

Logistics Facilitation Centre: virtual administration offices where program directors and coordinators administer the program, schedule modules, recruit and deploy facilitators, provide technical assistance and train trainers.

Logistics Document Repository: virtual book store where program materials are housed electronically and distributed to participants on a demand basis.

Logistics Community Network is the heart of the professional community and provides access to member services, career management systems, logistics organizations and training resources. It consists of three centres, one service, and multiple hot links.

Professional Community Centre: virtual chamber of commerce where members meet to discuss issues, exchange ideas, conduct business, facilitate regional meetings and contribute to Institute governance and strategic planning.

International Logistics Centre: virtual international chamber of commerce where members link to international organizations, databases and information resources.

Logistics Resource Centre: virtual retail store where anyone can purchase on-line products and services including Logistics-on-Line, 15 Web-based tactical logistics training modules.

ProLogConnect: virtual career management service providing professional, associate, and student members with the means to develop and maintain personal portfolios, and conduct job search as desired; and corporate members with the means to develop career postings and conduct employee searches as needed.

Logistics Career Network is the link to future professionals and provides access to information about career planning and education programs for young people exploring logistics and business. It consists of two centres, two services, and multiple hot links.

Logistics Ventures Centre: virtual information centre providing information on entrepreneurship and logistics, and hot links to various Ventures Programs in Canada.

Career Internship Program Centre: virtual “CIP” centre providing information on the award winning Career Internship Program sponsored by the Institute at River East Collegiate in Winnipeg, along with curriculum resources and hot links to HRDC career information Web sites.

You Corp: virtual information kiosk providing information on how to start a business, with hot links to sites for young entrepreneurs, and to businesses and government agencies with entrepreneur support programs.

ProLogConnect: virtual career management service, providing information about opportunities for youth to explore careers in Logistics.

Logistics R&D Network is the link to academic research and teaching programs in Canadian and international universities, and provides a virtual centre of excellence to conduct research. It consists of two centres and one service with multiple links to academic programs.

Logistics PD Research Centre: virtual centre of excellence sponsoring applied research in appropriate to Logistics professional development [PD], as well as academic research for publication in scholarly journals.

Logistics Conference Centre: virtual conference centre providing opportunities to organize and hold conferences nationally and internationally.

Logistics Program Service: virtual information centre providing information on logistics programs at colleges and universities, links for “scholar exchange” and research exchange programs, and links in support of academic program development.

Technology involves more than just managing the work; it is the platform on which to build the business, and for the Logistics Institute that means building community. Strategically, technology entails the “logistics of communications” and the “logistics of information.”

As the logistics of communications, technology enables us to re-invent professional community experience at all stages of development, from first contact and certification training, to managing professional careers, to sustaining momentum, regardless of time and place utility.

As the logistics of information, technology enables us to re-invent our operations and organizational structures to support our core business, while enhancing growth and new market development, ultimately getting the right product to the right place at the right time in the right condition and for the right price.

With the new Certification Program under development and about to roll out by Christmas, the Institute’s initial focus has been on designing and developing the Logistics Learning Network. The mandate is first to meet “logistics of information” objectives.

In the process of going from design to development, however, it became abundantly clear that the needs are greater, and the mandate falls within the context of “logistics of communication.” The virtual Logistics Learning Network is the corner of the platform on which to re-invent Logistics professionalism in Canada and worldwide. That platform is The Logistics Gateway.